Summary
- 69% of Brits think Take That will be at least as successful as they were during the nineties
- Women are more likely than men to believe in the band’s future success
- Teens are least likely to expect another Take That phenomenon
Overview of survey results
Take That were undoubtedly one of the most successful British boy bands of the early nineties achieving eight number ones. Since their reform in 2006 they have had a further three hits reach the number one spot. However, the recent announcement that Robbie Williams has also rejoined the band, means it is the first time all five have worked together since his exit in 1995 which ultimately lead to group’s breakup. mingle trend conducted a representative survey to ask Brits how their future success will compare to that of the nineties.
Over two thirds (69%) think the band will at least repeat their success, a third of whom think they will even outdo their past performance. As expected they still have a large female fan base, however men are similarly quite optimistic about their future achievements with over a fifth.
Despite the Take That sensation among teens during the nineties it does not seem as though history will repeat itself as almost a half of teens do not think they will be as successful. Interestingly the middle generation were the most likely to believe in the band’s future with almost three quarters.
So Take That may not be successful in quite the same way as before; there are likely to be fewer teenage admirers as their original fan base has aged with them, but it seems they could still match their popularity of the nineties and really be back for good.
Survey data base
Basic population: British population from the age of 18
Sample: 500 selected people, Survey time frame: 22.07. until 26.07.2010
Method: Online survey, sample
Fuente: Mingle Trend
5 comentarios:
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